Creativity and Innovation: the Key for Businesses

Elroy Mariano

The world of organizations is a highly competitive and global environment making creativity crucial. Creativity is the driving force behind big ideas, challenging the employees’ way of thinking, and opens doors to new business opportunities. Creativity and innovation can be used interchangeably, but more often than not, are separate concepts. Creativity is a mechanism for being innovative. It is possible to have great ideas without being creative.

Importance of Creative People in Companies

Having creative people in your team allows for a more imaginative approach to solving business problems. What helps to set your business apart from others is the level of creativity possessed, which makes consumers desire your product and service over others. In most companies, only a small set of people is tasked with the responsibilities of creative work. Imagine the advantages that could be gained if your entire team is involved in the creative process. See Adobe Read More