What Is Data Mining?
Data mining is a process used by companies to turn raw data into useful information. By using software to look for patterns in large batches of data, businesses can learn more about their customers to develop more effective marketing strategies, increase sales and decrease costs. Data mining depends on effective data collection, warehousing, and computer processing.
Data mining processes are used to build machine learning models that power applications including search engine technology and website recommendation programs.
How Data Mining Works
Data mining involves exploring and analyzing large blocks of information to glean meaningful patterns and trends. It can be used in a variety of ways, such as database marketing, credit risk management, fraud detection, spam Email filtering, or even to discern the sentiment or opinion of users.
The data mining process breaks down into five steps. First, organizations collect data and load it into their